CAO Thi Ngoc Dung, Phu Nhuan Jewelry Joint Stock Company

Country / Region: Vietnam

About CAO Thi Ngoc Dung, Phu Nhuan Jewelry Joint Stock Company:

Cao began with the intention of reviving the traditional Vietnamese jewellery industry. Believing that “anything that can be made overseas could be made domestically,” she persevered and engaged in self-research by joining jewellery expos, visiting and studying large jewellery factories across Asia, and investing in state-of-the-art technology that would become essential in growing PNJ.

She introduced the “Gold Trust” philosophy as the guiding light of PNJ’s operations. For Cao, trust is as valuable as gold. “When we have trust, we can have everything. When trust and aspiration are big enough, we would achieve great things,” she says.

Under Cao’s leadership, PNJ has grown from an initial team of 20 to become the largest jewellery retailer in Vietnam employing nearly 7,000 staff. Its products are carried in nearly 400 outlets in 55 provinces, and PNJ has brought Vietnamese jewellery to the global scale by exporting to 13 countries.