Country / Region: Hong Kong
About Luk Fook Holdings (International) Limited:
Luk Fook Holdings (International) Limited was listed on the Stock Exchange of Hong Kong in May 1997. The Group principally engages in the sourcing, designing, wholesaling, trademark licensing and retailing of a variety of gold and platinum jewellery and gem-set jewellery products, with a total of over 1,720 shops in Hong Kong, Macau, Mainland China, Singapore, Malaysia, Cambodia, Philippines, the United States, Canada and Australia. The Group will continue to identify new business opportunities in the international market in response to its corporate vision, “Brand of Hong Kong, Sparkling the World”.
What the judges have to say:
The judging panel is impressed to see how Luk Fook has successfully built its retailing and franchising network under the brand name “3D-GOLD” by entering into joint ventures in Greater China and other countries, as well as online platforms. What remains impressive about Lukfook is how cohesive its branding is despite the breadth of its portfolio. In the “Love is Beauty” campaign, the group strengthens customers’ emotional attachment to the brand through carefully crafted and highly targeted marketing campaigns.