PT Central Mega Kencana

Country / Region: Indonesia

About PT Central Mega Kencana:

PT Central Mega Kencana (CMK) is the biggest end-to-end jewellery player in the world’s largest archipelago. Established in 1966, CMK is now available in 52 chain stores in premium shopping malls and serves 300,000 customers through its CMK Loyalty Program. It is one of the few Indonesia’s few retail companies that exhibit double-digit growth in sales (over US$117 million)

As a multi-brand modern jewellery retailer, CMK offers a wide range of products that cater to a wide array of market segment. The company reaches out to different audiences with its brand differentiation strategy. Its three target segments are top of society (Mondial), luxury (Frank & Co, Miss Mondial) and mass market (The Palace).

What the judges have to say:

Central Mega Kencana (CMK) is a successful multi-brand retail chain, firmly established in Indonesia – an up-and-coming nation in Southeast Asia. It has recorded an impressive double-digit growth in sales last year, 28 percent in 2017, and grown by 22 percent in the first quarter of 2018. We would like to call on our fellow colleagues from our supply chain community to look south, there are a lot of untapped business opportunities waiting. The formula for success, as told by their COO- Petronella Rantedatu Rukka, is to relentlessly provide high-quality jewellery, excellent service, fair price and a lifetime guarantee to their customers. Congratulations!